01
Google Maps optimization in English
Show up when the tourist searches in their language. Photos, categories, hours, reviews, and responses built for the English-speaking market.
English-speaking tourists · Direct bookings
Your business already works in Spanish. Now make it visible to the tourists who pay in dollars.
American, Canadian, and European tourists search Google in English the night before they book. If your profile, site, and reviews are only in Spanish, they're booking with your competition.
The problem
The highest-spending tourist isn't finding you.
15-30%
The average commission Booking, Expedia, and Airbnb take from every booking. That money is yours, not theirs.
2-3x
What an international tourist spends on average versus a local customer. Room, meals, tours, and shopping.
80%+
Of American, Canadian, and European tourists decide where to stay and what to do by searching Google in English.
What we do
Four fronts to capture direct bookings from English-speaking tourists.
02
Bilingual social media plan
Instagram, TikTok, and Facebook content created to capture the international tourist before they book anywhere else. Locally produced, not translated.
03
Direct-booking website
An English site engineered to make the tourist book directly with you. Less dependence on Booking, Airbnb, and other intermediaries.
04
Paid ads in English (Google + Meta)
Campaigns targeted at the US, Canada, and Europe. Your business appears when the tourist is searching, not where your competition is already saturated.
Premium add-on
On-location video production
Professional video for social media, website, and paid ads. Quoted separately because the investment is higher. So is the return: on average, video content triples paid ad conversion.
Who we work with
Six business types, one focus.
Boutique hotels
Losing 15-30% of every booking to Booking.com and Airbnb.
A direct-booking website in English + Google Ads that capture the American traveler before they hit the platforms.
Medical tourism clinics
American patients spend 3-5x more per procedure, but search in English on Google.
A bilingual digital presence that gets found when international patients are shopping for dental, cosmetic, or orthopedic care abroad.
Tour operators
Cruise and hotel guests choose tours on Google Maps and TripAdvisor the night before or that morning.
A Google Business Profile optimized in English with a review strategy that puts your tour first.
Restaurants in tourist zones
Tourists search by neighborhood, in English, and pick by photos and reviews.
Photos, menus, hours, and reviews built for the American searcher.
Real estate agents for international buyers
US and European buyers search Latin American properties in English, on Google.
Property listings and pages built for English search intent, with qualified lead capture.
Spanish language schools
American students research schools in English before traveling.
A website, blog, and ads in English designed to convert enrollments directly.
How we work together
Three steps, results from month one.
1
Free audit
We review your Google Maps, website, social presence, and English visibility. We show you what you're losing and what can be fixed in 30 days.
2
Implementation
We work Google Maps, website, social, and ads in parallel. You see progress every week with clear metrics.
3
Continuous growth
Monthly reports with direct bookings, commission savings, and forecast. We amplify what works and cut what doesn't.
Frequently asked questions
What business owners ask before starting.
Where is Innova Escala based?
Our operational base is in the Dominican Republic. We work remotely across Latin America, the Caribbean, and Spain, and travel to clients when the project calls for it.
What does it cost?
The initial audit is free. Ongoing services start from $500 per month depending on scope. Professional video shoots are quoted separately as a premium add-on.
What languages do you work in?
We communicate with you in Spanish or English. Everything we produce for your English-speaking tourists is written by bilingual creators with cultural fluency, not machine translation.
Which businesses benefit most?
Boutique hotels, medical and cosmetic tourism clinics, tour operators, restaurants in tourist zones, vacation rentals, real estate agents targeting international buyers, language schools, and yacht or fishing charter companies.
How long until I see results?
Google Maps changes take effect in 7-14 days. Paid ads generate qualified traffic in the first week. Website and SEO improvements show full impact in 30-90 days.
Do you replace Booking and Airbnb?
We don't replace them, we complement them. Booking and Airbnb still work for discovery. Our job is to make the tourist who reaches you through those platforms book directly with you next time, without the commission.
Do you offer video production?
Yes, on-location professional shoots for social media, website, and paid ads. Quoted separately because the investment is higher. On average, video triples the conversion rate of paid ads.
How do I book the free audit?
WhatsApp us at +1 849 520 4855 or email hola@innovaescalaagencia.com with your business name and location. We send the audit in writing and by video within 3-5 days.
Can I call instead of texting?
Our main number is text-only via WhatsApp. It's the fastest and most organized way for us to respond to everyone during business hours. If you prefer a call, ask in your first message and we'll schedule a WhatsApp voice call, Zoom, or phone call with one of our managers.
Start with the free audit
We'll show you exactly what you're losing. No cost, no commitment.
Message us with your business name and location. Within 3-5 days you'll get the audit in writing and video, with concrete changes that can lift your direct bookings in the next 30 days.
WhatsApp +1 849 520 4855 WhatsApp text only · Quick reply
hola@innovaescalaagencia.com