Playa Dorada
All-inclusive tourism. Complementary services to resorts: tours, transport, off-resort restaurants, money exchange.
Puerto Plata · Dominican Republic · Digital agency
Digital marketing agency in Puerto Plata.
We work with boutique hotels, kite and surf schools, dive shops, restaurants, and coastal businesses from the Puerto Plata Malecón to Sosúa, Cabarete, and Playa Dorada.
Free audit via WhatsApp text
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Context
Digital marketing in Puerto Plata, for businesses that want to grow where customers are already searching.
Puerto Plata is the north coast's gateway. International airport, Amber Cove cruise port, and a coastline with two personalities: the high-end American and European tourism of Playa Dorada and Sosúa, and the active kite, surf, dive, and yoga tourism of Cabarete. Each of those tourists decides where to stay, eat, and do activities on Google, mostly in English. Innova Escala helps north-coast Dominican businesses capture that tourist before the competition does.
The north coast has a clear peculiarity: the foreign tourist dominates spending, but many local businesses have a digital presence in Spanish only or depend 100% on Booking, Expedia, and Airbnb, with commissions that take a third of revenue. A dive shop in Sosúa that captures direct bookings via English Google Maps keeps 100% of the sale. The same dive shop through platforms keeps 70-85%. Over 12 months, the difference is material.
Areas we work in
We cover all of Puerto Plata, with focused attention per zone.
Puerto Plata Malecón + Long Beach
Restaurants, bars, mid-level hotels. Mixed local + tourist clientele.
Sosúa
Protected bay. Diving, boutique hotels, international restaurants. Strong Canadian and European expat community.
Cabarete
Kite, surf, yoga, wellness. Active young tourism. Many small businesses with expat owners.
Costambar, Playa Cofresí, Amber Coast
Expat residential and second-home tourism.
Business types
Verticals we serve in Puerto Plata.
- ◆ Boutique hotels focusing on direct-booking capture
- ◆ Kite and surf schools in Cabarete
- ◆ Dive shops and diving operators in Sosúa
- ◆ Restaurants with international clientele
- ◆ Yoga studios and wellness retreats
- ◆ Fishing charters and Cayo Arena excursions
- ◆ Real estate for international buyers
- ◆ Car, motorcycle, and moto-taxi services
Common issues
What we see when we audit businesses in Puerto Plata.
- → Websites built 5 to 10 years ago that don't work well on mobile and don't book.
- → Google Maps profiles with photos from 2019 and no updates.
- → Reviews on TripAdvisor and Google without a response for months.
- → Booking, Expedia, and Airbnb commissions of 15-30% per booking.
- → Zero presence in English-language Google Ads where the tourist is actually searching.
Frequently asked questions
What business owners in Puerto Plata ask us.
Do you work with businesses in Cabarete and Sosúa in addition to Puerto Plata itself?
Yes. Cabarete, Sosúa, Costambar, and the entire north coast are in our regular scope. Many of our clients in this area are small businesses with Canadian, German, or American owners.
How do you help a boutique hotel in Puerto Plata reduce Booking dependence?
Four levers: a proprietary website with a direct booking engine, English Google Ads for brand and destination searches, an optimized Google Business Profile with fresh photos and managed reviews, and pre and post-stay email nurture with a direct-booking discount next time. In 6 months, hotels see direct bookings rise from 15-20% to 40-50% of the total.
How long until I see changes in direct bookings?
Google Maps reflects in 7 to 14 days. Google Ads generate targeted traffic in the first week. Website and English SEO show full impact between 30 and 90 days.
Do you work in English? Many Cabarete business owners don't speak Spanish.
Yes, we serve clients in English and Spanish. Our site has a full English section at /en for anglophone owners. With Cabarete and Sosúa clients we work in whichever language the owner prefers.
Can I call?
Our main number is WhatsApp text only during business hours. Message us with your business name and we'll reply quickly. If you prefer a call, ask in your first message and we'll schedule one.
Free audit for your Puerto Plata business
We'll show you exactly what you're losing and what can be fixed in 30 days.
Message us with your business name and location. Within 3-5 days we send the audit in writing and video.
WhatsApp +1 849 520 4855
WhatsApp text only · Quick reply
hola@innovaescalaagencia.com